Sales
With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.
Why building a connected sales organisation that can navigate uncertainity is the need of the hour
Discover the most pressing issues for sales organisations today, what the dawn of conversational CRM means for their tech stack, and how firms are planning to navigate the year ahead.
Latest stories
Why you need to connect sales and customer service right now
Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?
When to use influencer marketing
The Influencer Marketing Hub conducted a survey in 2019, in association with Viral Nation and NeoReach, and…
What is CRO and how you can use it to increase revenue
Did you know that the average bounce rate for most websites falls somewhere between 26% and 70%?…
Hard Skills vs Soft Skills
What are hard skills and soft skills? Hard and soft skills refer to two different sets…
Value chain analysis how-to: Definition, examples and guide
Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.
What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
How to craft a foolproof go-to-market strategy (+ examples)
With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.
Keep companies competitive with a data-driven sales approach
If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.