CRM

How to create seamless conversational customer experiences

Deliver better experiences—and boost customer loyalty and revenue in the process—by using bots in tandem with live agents.

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Big Brands CRM Case Studies 2022

Big Brands CRM Case Studies 2022

Customer service is becoming increasingly important. Zendesk’s CX Trends Report 2022 revealed that 60 per cent…

The age of Conversational CRM is here

The age of Conversational CRM is here

The entire relationship lives in the conversation. Meet the new channels, technologies, and methods of staying on top of the customer relationship.

Why CRM is important for small businesses
| 6 min read

Why CRM is important for small businesses

What are CRM systems?   Customer relationship management (CRM) softwares and tools, like the businesses that…

Are CRM systems successful?
| 6 min read

Are CRM systems successful?

How do CRM systems work?  As the name suggests, CRM systems manage the relationships that businesses…

How to lead a digital transformation
Article | 7 min read

How to lead a digital transformation

With both customers and employees embracing the digital economy, more and more businesses are pursuing digital transformations.

B2B customer service: what it is and how to do it right
Article | 11 min read

B2B customer service: what it is and how to do it right

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts.

What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business
Article | 10 min read

What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business

Messaging apps have the highest customer satisfaction rating of any support channel and their usage has skyrocketed.

Full-funnel tracking approach for quality lead generation
Article | 7 min read

Full-funnel tracking approach for quality lead generation

Keeping track of the sales funnel is an essential part of any sales and marketing strategy.