Creating A Truly Digital, Customer-Centric Approach in Financial Services
Available On-Demand
About
The financial services industry is experiencing a wave of innovation that is completely reshaping the way companies and customers interact. The biggest change this wave of innovation has brought is an entirely customer-centric approach – something that has not previously been easy to achieve on a large scale.
But how can financial services brands adopt a customer-centric mindset of their own?
This virtual discussion will look to explore these opportunities, and brings together leading experts who are overcoming the challenges and delivering a seamless service for their customers.
On this session our panellists will discuss the following:
- Are AI and automation the key to a self service approach? How does personalisation play a part in this?
- Generating change at scale: How traditional organisations can match the customer service levels of their new competitors
- Future predictions: How will consumers interact with financial institutions moving forward
Speakers

Michael Sherwood
Head of Customer Experience, Atom Bank

Conrad Ford
Chief Product & Strategy Officer, Allica Bank

Parul Kaul-Green
Chief of Staff, APAC & Europe, AXA XL

Andrew Lawson
Senior VP, EMEA,
Zendesk
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