Creating A Truly Digital, Customer-Centric Approach in Financial Services

Available On-Demand


The financial services industry is experiencing a wave of innovation that is completely reshaping the way companies and customers interact. The biggest change this wave of innovation has brought is an entirely customer-centric approach – something that has not previously been easy to achieve on a large scale.

But how can financial services brands adopt a customer-centric mindset of their own?
This virtual discussion will look to explore these opportunities, and brings together leading experts who are overcoming the challenges and delivering a seamless service for their customers.

On this session our panellists will discuss the following:

  • Are AI and automation the key to a self service approach? How does personalisation play a part in this?
  • Generating change at scale: How traditional organisations can match the customer service levels of their new competitors
  • Future predictions: How will consumers interact with financial institutions moving forward

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Michael Sherwood

Head of Customer Experience, Atom Bank

Conrad Ford

Chief Product & Strategy Officer, Allica Bank

Parul Kaul-Green

Chief of Staff, APAC & Europe, AXA XL

Andrew Lawson

Senior VP, EMEA,