Fireside Chat with Huel: Adapting your CX Strategy to create better customer experiences

Available On-Demand


Retailers experienced extreme volatility over the past year, evidenced in the lightning-fast changes in how customers shopped, how employees worked, and, ultimately, how companies did business.

Hear from Celine Maher, RVP EMEA at Zendesk discuss with Huel’s Customer Experience Manager, Tom Kirby on how they are raising the standard for better customer service, allowing for their team to provide seamless, personalised customer experiences across multiple channels and scale easily with rapid growth.

Key Takeaways:

  • Explore the impact of digital acceleration – which changes have turned permanent
  • Understand the importance of self-service and being omnichannel
  • Learn how Huel continues to adapt their CX to drive better customer experiences

What is Huel:
Quite simply, Huel is nutritionally complete, convenient, affordable food with minimal impact on animals and the environment. It provides you with all the carbohydrates, protein, fats, fiber and all 27 essential micronutrients your body needs to thrive.

Huel switched from a “junior” tool to Zendesk. It was looking for a platform that would scale, integrate with other tools, and provide outstanding customer experiences across email, self-service, chat, WhatsApp, and beyond.

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Tom Kirby

Customer Experience Manager, Huel

Celine Maher

Regional Vice President, EMEA, Zendesk