POWER: Making a powerful omnichannel experience

Available On-Demand


POWER is a modern-day retailer, based on a unique concept, but the story actually begins way back in 1962 in Norway. Here, 46 Norwegian electricians joined together in a joint purchasing association to provide customers with the best branded goods at favourable prices, which after some time became part of Expert. In 2017, Expert AS changed its name to POWER International AS.

Their unique mission is to make it an experience to buy electronics offline as well as online. Adjusting tactics as markets became volatile. Ensuring growth by playing to their strengthens and doing so quickly.

Join Zendesk’s Kurt Svenson, Marketing Direct EMEA North, and POWER’s Chief Technology Officer Jarkko Lehtismäki as they discuss:

  • Manage personalised visits & bookings
  • Offer customers virtual in-store experiences
  • Keep conversations with your customers flowing

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Kurt Svenson

Marketing Direct EMEA North

Jarkko Lehtismäki

Chief Technology Officer
Power International