Zendesk and Baleària: Embracing customer service with messaging

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Zendesk and Baleària: Embracing customer service with messaging

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Businesses need to engage over the channels that matter most to their customers. With support that’s fast, personal, convenient, and secure, it’s no surprise that messaging has seen an upswell of adoption by both customers and businesses.

With social messaging apps now forecasted to hit 2.77 billion monthly users worldwide, businesses are adopting messaging channels faster than any other, transforming not only how they interact with customers, but also what their customers expect. So what’s changed? And what role should messaging play in your larger support strategy?

Join Mike Gozzo, VP of Product, Zendesk on a fireside chat with Maribel Linares, Loyalty and CX Lead, Baleària on what it means to lead CX transformation during unprecedented times while increasing customer satisfaction. Key takeaways of this session:

  • Meeting customers where they are today
  • How to improve customer retention through personalised experiences with messaging


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Maribel Linares
Loyalty and CX Lead,

Mike Gozzo
VP of Product,